Wednesday, August 10, 2011

The Rise of Digital Media

Minority Report was a multimillion-dollar blockbuster produced in 2002, by director Steven Spielberg, loosely based on a Philip K. Dick story.  Originally thought to be a sequel for the previous Philip K. Dick story movie adaptation Total Recall, Spielberg and Cruise signed on the project in 1997, but because of scheduling difficulties, the film could not be developed until much later.  Spielberg developed a think tank of different futurist to accurately portray the future and the year 2054.  The film went on to be one of the top grossing films for the year.  I saw this movie at the theater and I actually own a copy of the DVD so I did not have to go far for a copy. 

The war between digital media and hard copies is certainly heating up.  I have several options at my house for viewing material in many different ways.  Netflix offers the option of watching movies on the computer or on my cell phone, both using digital media.  My DVD player streams media using Blockbuster and Netflix and the Wii gaming console allows the streaming of media with Netflix.  I see DVDs becoming a thing of the past with the use of digital media.  Digital media is changing industries such as DVD and music at an alarming rate.  According to the McLuhan tetrad, the DVD is almost to the point of obsolete.  With the rise of digital media, and the portability of digital media, especially in cell phones, DVDs are becoming a thing of the past such as VHS tapes. 

Internet Movie Database.  Minority Report.  Retrieved 8-10-11. http://www.imdb.com/title/tt0181689/

McLuhan, M., & McLuhan, E. (1988). Laws of media: The new science. Toronto, Canada: University of Toronto Press.

2 comments:

  1. Sherry-I don’t know if I would want to watch a video on my cell phone because the screen is large enough for text and small videos from YouTube and such, but a long movie may be stretching it. I see your point though, in this day and age, the options are almost limitless. DVD’s are definitely coming to their ending point, which as I told Maria is somewhat bittersweet because I can remember being excited when I bought my first DVD player and most of my friends still only had VCR’s. I felt like I was really something. I think the first movie I watched was Lake Placid with the huge gators that Betty White’s character wouldn’t quit feeding. The picture quality was amazing and the water looked extra beautiful because of it. Now, I too watch on-demand and wouldn’t think twice about doing so, unless a new release movie hits the red box for $1 and I really want to see it. Otherwise, on-demand wins out and is my preference.

    Thanks-Brandy

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  2. The adoption of digital media has far surpassed the use of DVDs, and even blu-ray in my opinion. I believe that blu-ray has no footing (not a large area of the industry) and will not be used much longer.

    If my thoughts are accurate, what becomes of those individuals within our society and in our world that do not have access to computers in their homes or even internet access to view videos and other streaming media? As educators we cannot afford to leave behind a huge chuck of our future global leaders and we must try to foster learning for all.

    How do you propose that we even the playing field so that everyone can move forward with the changing technology?

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